![]() Use your Instagram videos to tell your brand’s story and boost brand awareness. Videos have the power to tell stories that images can’t. Make the first 1-3 seconds of your videos your most engaging with an eye-catching clip or cover image that gets noticed and immediately showcases what your video will be about. Grabbing the attention of your audience within the first few seconds in your video is necessary to stop the scroll. Posts should be < 60 seconds, ads should be between 5-15 seconds, and each story frame can be up to 15 seconds. ![]() According to Facebook, 1:1 square videos are the most adopted video format on Instagram. Vimeo Create has a library of templates that are pre-set with required dimensions and sizes depending on your video type, so there’s no guesswork involved. There are a few types of Instagram videos - posts, ads, and stories. ![]() Help center Your questions, answered, in our support hub,.Success stories Get inspired by how others are using video to connect with the world.Vimeo blog Explore the best tutorials, inspiration, marketing tips and product news.
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